While flipping through channels recently I came across a CBS TV show, Tough As Nails. I don’t get to watch much television, but this show caught my attention.

Through the uncertainty of 2020 our industry was fortunate to keep working. Tough As Nails highlights union workers, it has the typical cut away scenes of personal strife and triumph of the contestants

The show’s producers explain the show’s intent this way:

TOUGH AS NAILS is a competition series that celebrates everyday Americans who roll up their sleeves and don’t think twice about working long hard hours and getting their hands dirty, in order to keep their country running. Competitors who consider the calluses on their hands a badge of honor will be tested for their strength, endurance, life skills and, most importantly, mental toughness in challenges that take place at realworld job sites

What it made me realize is, those who work for our companies are the ones who keep our industry strong. 

Talk about hidden talents

Another TV program showed me that our workforce is full of hidden talent, like the story of Chayce Beckham, a yard man for a southern California equipment rental company. 

Beckham, a country music troubadour with a lot of gravel in his voice, was announced as southern California’s first American Idol winner. Not bad for a guy who works in our industry to fill contractors’ rental needs. Beckham is giving up his seat in the equipment yard and moving to Nashville, where maybe, he’ll write a song about being an equipment operator.

“I’m just like your buddy down the street, I’m your co-worker, I’m your nephew, I’m your grandson,” Chayce Beckham told George Pennacchio, Channel 7 Eyewitness News’ entertainment editor. “Singing the songs that I got to sing and sharing my story, I feel like a lot of people know somebody like that.” 

Sounds like most of the people who toil in our industry.

Our People Make Our Image

In the office we sell our companies based on how we can perform, our reputation and our image in the industry. The reality is if it weren’t for those who do the tough work and get the job done, we wouldn’t have kept thriving through the pandemic and beyond.

I urge us all to take a second and thank the men and women, the boots on the ground, who have worked hard to keep our companies moving and check to see if any of them are singers.

By Garrett Francis, ECA President Email: [email protected]